| 基于价值链的营销渠道增值分析 |
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| 引用本文： | 王水清. 基于价值链的营销渠道增值分析[J]. 价值工程, 2010, 29(2): 27-28 |
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| 作者姓名： | 王水清 |
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| 作者单位： | 武汉工业职业技术学院; |
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| 摘 要： | 价值链是分析企业如何开展每一项价值活动,如何利用各项价值活动及其之间的联系,获取价值最大化和竞争优势的一种分析工具和方法。企业应建立起基于价值链的营销渠道系统,注重研究价值链对渠道增值的重要作用,优化核心业务流程,降低经营成本。
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| 关 键 词： | 价值链 营销渠道 增值 |
Marketing Place Value-added Analysis Based on Value-chain |
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| Wang Shuiqing. Marketing Place Value-added Analysis Based on Value-chain[J]. Value Engineering, 2010, 29(2): 27-28 |
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| Authors: | Wang Shuiqing |
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| Affiliation: | Wuhan College of Industrial Technology/a>;Wuhan 430064/a>;China |
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| Abstract: | Value-chain is a kind of analysis tool and method that analyzes entreprises how to develop valuable activity and how to ues relationship between all valuable activities to obtain maximum value and competitive advantage.Entreprises should construct marketing place system based on valuechain,pay much attention to the benefit of marketing place value-added based on value-chain,optimize core operational proccess and low business cost. |
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| Keywords: | value-chain marketing place value-added |
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