| 提高企业市场占有率策略研究 |
| |
| 引用本文： | 汤跃跃.提高企业市场占有率策略研究[J].经济与管理,2006,20(2):56-59. |
| |
| 作者姓名： | 汤跃跃 |
| |
| 作者单位： | 湖南工程学院,经济管理系,湖南,湘潭,411104 |
| |
| 摘 要： | 近年来,价格竞争成为了市场份额最大化的策略之一。如果灵活采取非价格策略和价格策略,并在发挥市场机制的同时结合政府宏观管理的推动,我们更有可能有效地实施市场占有率最大化的策略。
|
| 关 键 词： | 市场占有率 非价格 价格 策略 政府管理 |
| 文章编号： | 1003-3890(2006)02-0056-04 |
| 收稿时间： | 11 20 2005 12:00AM |
| 修稿时间： | 2005年11月20 |
On Improving the Enterprise's Market Occupancy Ratio |
| |
| TANG Yue-yue.On Improving the Enterprise's Market Occupancy Ratio[J].Economy and Management,2006,20(2):56-59. |
| |
| Authors: | TANG Yue-yue |
| |
| Institution: | Department of Economics and Management, Hunan Institute of Engineering Xiangtan 411104, China |
| |
| Abstract: | In the last few years,price competition strategy has become the one of most development strategies of market maximization.But it has produced very little effect.Actually we can effectively carry out the development strategy of market occupancies maximization if we adopt no-price policies and flexible policies.Of course,we should adhere to the combination of the government macroeconomic administration cooperating and market system functioning. |
| |
| Keywords: | market occupancy ratio no-price price tactic government administration |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
