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BOOK REVIEWS |
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| Abstract: | Books reviewed in this article: Brozen, Yale, editor, Advertising and Society. Caplovitz, David, Consumers in Trouble: A Study of Debtors in Default. Lazarus, Simon, The Genteel Populists. O'Connell, Jeffrey, Ending Insult to Injury. Swagler, Roger M., Caveat Ernptor! An Introductory Analysis of Consumer Problems. Walters, C. Glenn, Consumer Behavior: Theory and Practice. |
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