Attitudes of Businessmen,Consumers, and Consumerists Toward Consumerism

Despite the apparent concern about consumerism issues by various groups, it appears that much of this concern has been based on speculation and casual observations. There is a paucity of empirical research regarding attitudes toward consumerism. This study is the first to assess the attitudes of businessmen, consumers and consumerists—all from the same geographic and market environmenttoward several important consumerism issues. The results, which show significant differences in various areas, have important policy implications for consumerists, politicians and businessmen.