| 影视文化对旅游目的地竞争力培育的机制分析 |
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| 引用本文： | 刘晓春,粟娟,何海燕,张进.影视文化对旅游目的地竞争力培育的机制分析[J].边疆经济与文化,2011(5):39-42. |
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| 作者姓名： | 刘晓春 粟娟 何海燕 张进 |
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| 作者单位： | 吉首大学,旅游学院,湖南,张家界,427000;吉首大学,旅游学院,湖南,张家界,427000;吉首大学,旅游学院,湖南,张家界,427000;吉首大学,旅游学院,湖南,张家界,427000 |
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| 基金项目： | 吉首大学大学生研究性学习与创新性实验项目(1-29); 湖南省规划课题(08YBA057); 湖南省自然与文化遗产研究基地项目(10JDZB57) |
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| 摘 要： | 影视文化作为＂耀眼＂的媒介平台,在旅游目的地竞争力的提升中有着重要的作用。分析旅游目的地竞争力的构成要素,影视文化对旅游目的地竞争力的提升具有推力和拉力作用;借势宣传,深挖影视文化产业链,发挥政府的宏观调控作用等对策,是培育旅游目的地竞争力的必要手段。
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| 关 键 词： | 影视文化 旅游目的地 竞争力 动力机制 |
A Study of the Dynamic Mechanism of Film and Television Culture on the Tourism Destination Competitiveness |
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| LIU Xiao-chun,SU Juan,HE Hai-yan,ZHANG Jin.A Study of the Dynamic Mechanism of Film and Television Culture on the Tourism Destination Competitiveness[J].The Border Economy and Culture,2011(5):39-42. |
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| Authors: | LIU Xiao-chun SU Juan HE Hai-yan ZHANG Jin |
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| Institution: | LIU Xiao-chun,SU Juan,HE Hai-yan,ZHANG Jin(College of Tourism,Jishou University,Zhangjiajie 427000,Hunan,China) |
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| Abstract: | Film and television culture,as a dazzling media platform,has a very important role in promotion of the competitiveness of tourism destinations.This article,starting from the destination of the elements of the competitiveness,By analyzing the film and television culture on the role of push of tourism destinations and pull of tourists,and eventually puts forward an occasion to promote and root out the film and television industry chain,to play the role of the government's macro control to foster the competiti... |
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| Keywords: | Film and television culture Tourist destination competitiveness dynamic mechanism |
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