基于SCP范式的中国乳业市场绩效的实证分析

基于SCP范式的理论对我国乳业市场结构和市场行为的各项指标以及对市场绩效的影响进行实证分析,发现市场结构作用于市场行为并最终影响市场绩效,为企业在调整市场结构以提高市场绩效方面提供可借鉴的理论和政策建议。研究结果表明:①我国乳业行业规模经济效益越来越显著,行业进入壁垒提高,市场结构逐渐向中高度寡占型转变;②我国乳业的市场绩效与市场集中度、行业规模之间的相关关系通过显著性检验;③乳制品行业内各乳企之间的产品差异化不明显,技术程度有待加强。

Research on the Performance of China’s Dairy Industry Based on SCP Paradigm

This thesis analyses the market structure,enterprise behavior and performance of China’s dairy industry based on the SCP paradigm. The empirical analysisdrawn a conclusion that market structure acts on market behavior,finally,affects the performance,provides referable theories and policy recommendations to enterprises,who adjust the structure in order to increase the performance. The basic conclusion of the thesis is as follow: ① Scale efficiency of China’s dairy industry becomes more remarkable and the barriers are improving. The trend of the market concentration is growing deeper;② The market concentration and scale industries influence the enterprises performance significantly. ③ The product differentiation among dairy enterprises in dairy industry is not obvious,and the technical level needs to be strengthened.