| 取舍：推进公司战略转型的艺术 |
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| 引用本文： | 马君,陈锟.取舍：推进公司战略转型的艺术[J].经济与管理,2004,18(12):56-58. |
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| 作者姓名： | 马君 陈锟 |
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| 作者单位： | 西南财经大学,MBA教育中心,四川,成都,610074 |
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| 摘 要： | 在企业战略转型过程中 ,取舍意味着企业在一系列经营活动中选择能够为企业创造异质性的活动。通用电器公司战略取舍的启示在于对行业关键价值驱动因素的关注 ,并把它转化为可以衡量的关键绩效评价指标。通用电器公司的成功对缺乏战略规划习惯以及战略执行能力先天欠缺的中国企业有很大的借鉴作用。
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| 关 键 词： | 取舍 战略评价 关键成功因素(CSF) |
| 文章编号： | 1003-3890(2004)12-0056-03 |
| 修稿时间： | 2004年10月10 |
Trade-off:The Art to Promote Corporate Strategic Renewal |
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| MA Jun,CHEN Kun.Trade-off:The Art to Promote Corporate Strategic Renewal[J].Economy and Management,2004,18(12):56-58. |
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| Authors: | MA Jun CHEN Kun |
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| Abstract: | Trade-off can be described as choice among a set of corporative operations in order to create Hetero geneity in the process of strategic renewal. The strategic Trade-off of GE enlightened that enterprises should attach importance on the Key Industrial Driving Factors, which are transformed as measurable performance indexes. The success of GE can be used for more references for Chinese corporations, which are short of the habits of strategic programming, as well as lack of strategic implementation. |
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| Keywords: | Trade-off strategic Evaluation Chief Successful Factors |
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