Deliberation revisited |
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Authors: | Subhash C. Lonial |
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Affiliation: | 1. University of Louisville, Louisville, USA
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Abstract: | Because the consumer is the focus of all marketing activities, knowledge of his/her behavior is one of the most important aspects of marketing. Empirical studies are needed to determine, how consumer arrives at decision to make a particular purchase, what kind of deliberation exhibited by consumers and correlates of deliberation are analyzed. |
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