| 商业银行金融产品与服务跨市场创新研究 |
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| 引用本文： | 马梦琪. 商业银行金融产品与服务跨市场创新研究[J]. 金融论坛, 2008, 13(7) |
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| 作者姓名： | 马梦琪 |
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| 作者单位： | 中国工商银行深圳市分行管理信息部,深圳,518015 |
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| 摘 要： | 跨市场效应是金融创新的动因,也是金融创新的必然结果.本文从金融创新理论出发,阐述了国内商业银行跨市场金融产品与服务创新的内涵、特点及其效应,以深圳银行业为例,将金融产品与服务跨市场创新归纳为银行传统业务整合创新、银行传统业务与其他金融业务交叉创新、银行服务与非金融服务业组合创新、深港两地境内外市场联动创新等四个方面.作者还提出加快商业银行产品与服务跨市场创新的策略是:建立跨市场金融创新机制,培养跨市场金融创新人才,防范跨市场金融创新风险,完善跨市场金融创新监管,营造跨市场金融创新环境.
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| 关 键 词： | 商业银行 金融产品 金融服务 跨市场创新 |
Trans-market Innovation on Commercial Bank's Financial Products and Services |
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| MA Meng-qi. Trans-market Innovation on Commercial Bank's Financial Products and Services[J]. Finance Forum, 2008, 13(7) |
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| Authors: | MA Meng-qi |
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| Abstract: | Trans-market effect is both the motivation and inevitable result of financial innovation.From the perspective of financial innovation theory,this paper expounds the connotation,features and effects of domestic commercial bank's trans-market innovation on financial products and services.With the example of the banking in Shenzhen,trans-market innovation on financial products and services are divided into integration innovation of traditional banking businesses,cross-innovation of traditional banking business... |
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| Keywords: | commercial bank financial product financial service trans-market innovation |
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