|
|||||
|
|
Geographical aspects of state travel marketing in the USA |
|
| Authors: | Thomas R Doering |
| Institution: | Department of Economic Development Lincoln, Nebraska, USA |
| Abstract: | Almost all of the formal Federal and state government involvement in domestic travel marketing in the United States has been undertaken by state travel offices. Of particular interest to the geographer are state-to-state variations in the size and activities of these travel offices. In this discussion, differences in the total budgets of state travel offices are presented and compared to differences in state population and domestic travel expenditures by state. A three-fold classification of state travel marketing strategies with a geographical basis is then introduced. While the overall discussion provides some explanation for the differences observed, the conclusion is reached that political and other considerations regarding state travel offices are too subtle to be explained by just a few variables. |
| Keywords: | domestic tourism state travel office state travel marketing strategy at-home marketing impulse marketing enroute marketing tourisme d'intérieur bureau de tourisme d'état stratégie du marketing de tourisme marketing d'intérieur marketing impulsif marketing d'en route |
| 本文献已被 ScienceDirect 等数据库收录！ | |