| 浅谈我国医药流通企业的营销困惑 |
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| 引用本文： | 王永辉,何红渠.浅谈我国医药流通企业的营销困惑[J].企业技术开发,2007,26(9):130-132. |
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| 作者姓名： | 王永辉 何红渠 |
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| 作者单位： | 中南大学商学院 湖南长沙410083 |
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| 摘 要： | 文章分析了我国医药流通企业的现状和传统营销方式的局限性,建议医药流通企业采用以竞争为导向的4R营销策略,通过关联、关系、反应等形式与客户形成独特的关系,把企业利益与客户利益联系在一起,形成竞争优势,帮助医药流通企业走出营销困惑。
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| 关 键 词： | 医药流通 营销困惑 4R理论 |
| 文章编号： | 1006-8937（2007）09-0130-03 |
| 修稿时间： | 2007-05-09 |
Marketing confusion of medicine circulation enterprises in our country |
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| WANG Yong-hui,HE Hong-qu.Marketing confusion of medicine circulation enterprises in our country[J].Technological Development of Enterprise,2007,26(9):130-132. |
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| Authors: | WANG Yong-hui HE Hong-qu |
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| Institution: | Business School, Central South University, Changsha, Hunan 410083, China |
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| Abstract: | The article analysed the current situation and limitations of traditional marketing methods in medi-cine circulation enterprises,suggested medicine circulation enterprises to adopt competition-oriented marketing strategy 4R,formed a unique relationship with the customer by relevancy,relation and reaction,got in touch with enterprise interests and the interests of customers forming a competitive edge together to help the medicine circulation enterprises walk out marketing confusion. |
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| Keywords: | medicine circulation marketing confusion 4R theory |
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