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浅谈我国医药流通企业的营销困惑
引用本文:王永辉,何红渠. 浅谈我国医药流通企业的营销困惑[J]. 企业技术开发, 2007, 26(9): 130-132
作者姓名:王永辉  何红渠
作者单位:中南大学商学院 湖南长沙410083
摘    要:文章分析了我国医药流通企业的现状和传统营销方式的局限性,建议医药流通企业采用以竞争为导向的4R营销策略,通过关联、关系、反应等形式与客户形成独特的关系,把企业利益与客户利益联系在一起,形成竞争优势,帮助医药流通企业走出营销困惑。

关 键 词:医药流通  营销困惑  4R理论
文章编号:1006-8937(2007)09-0130-03
修稿时间:2007-05-09

Marketing confusion of medicine circulation enterprises in our country
WANG Yong-hui,HE Hong-qu. Marketing confusion of medicine circulation enterprises in our country[J]. Technological Development of Enterprise, 2007, 26(9): 130-132
Authors:WANG Yong-hui  HE Hong-qu
Affiliation:Business School, Central South University, Changsha, Hunan 410083, China
Abstract:The article analysed the current situation and limitations of traditional marketing methods in medi-cine circulation enterprises,suggested medicine circulation enterprises to adopt competition-oriented marketing strategy 4R,formed a unique relationship with the customer by relevancy,relation and reaction,got in touch with enterprise interests and the interests of customers forming a competitive edge together to help the medicine circulation enterprises walk out marketing confusion.
Keywords:medicine circulation  marketing confusion  4R theory
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