| 基于数据挖掘技术的企业客户关系管理(CRM) |
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| 引用本文： | 魏娟,梁静国. 基于数据挖掘技术的企业客户关系管理(CRM)[J]. 商业研究, 2005, 0(7): 53-56 |
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| 作者姓名： | 魏娟 梁静国 |
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| 作者单位： | 哈尔滨工程大学,经济管理学院,黑龙江,哈尔滨,150001 |
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| 基金项目： | 黑龙江省高新科技攻关项目. |
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| 摘 要： | 由于竞争的全球化、需求的拉动和管理理念的更新,使客户关系管理(CRM)得到产生和发展。面对企业海量的数据,如何从其中发现有价值的知识和规律是企业急需解决的难题。数据挖掘技术为此提供了工具和途径。在了解CRM的概念和框架、数据挖掘的各种技术后,还必须了解数据挖掘在CRM中的应用流程和应用的业务领域。
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| 关 键 词： | 数据挖掘 客户关系管理 挖掘流程 |
| 文章编号： | 1001-148X(2005)07-0053-03 |
| 修稿时间： | 2004-02-26 |
Enterprise Customer Relationship Management(CRM) Based on Data Mining Technology |
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| WEI Juan,LIANG Jing-guo. Enterprise Customer Relationship Management(CRM) Based on Data Mining Technology[J]. Commercial Research, 2005, 0(7): 53-56 |
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| Authors: | WEI Juan LIANG Jing-guo |
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| Abstract: | The globalized competition, the pull of demand and the renewal of management conceptions make customer relationship management come into being and develop fast. How to find valuable knowledge and law from a large of data is an urgent difficult problem for enterprise.Data mining is a good method and tool. We put forward data mining procedure and its application field among CRM after describing the conception and frame of CRM and various data mining technologies. |
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| Keywords: | data mining customer relationship management procedure of data mining |
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