| 基于B/S结构的销售管理系统 |
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| 引用本文： | 季香君,徐瑞圆,陈琦.基于B/S结构的销售管理系统[J].河北工业科技,2003,20(1):6-9. |
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| 作者姓名： | 季香君 徐瑞圆 陈琦 |
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| 作者单位： | 1. 河北科技大学经济管理学院,河北石家庄,050018
2. 河北科技大学人事处,河北石家庄,050018 |
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| 摘 要： | 销售是供应链管理的重要环节,也是企业生产、管理、运作的关键。随着Internet的迅猛发展,新经济时代的销售是一个动态、渐进的过程,基于B/S结构的销售管理系统接受并应用流行于国际企业的现代营销管理的新方法,即"客户关系管理(CRM)",使销售从无序的管理走向更科学的管理,使管理者更能把握业务的中心。本文对基于B/S结构的销售管理系统的组成、功能、特点等进行了进一步的探讨。
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| 关 键 词： | 销售管理 CRM B/S结构 ASP 数据库 |
| 文章编号： | 1008-1534(2003)01-0006-04 |
| 修稿时间： | 2002年6月24日 |
Sales Management Information System Based on B/S Structure |
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| Abstract: | Sales management is an important link in supply chain management.At the same time,it is the Key to production,managementand operation of companies With the swift development of internet,sales in new economy era is a dynamic and developing procedure.Sales management system based on B/S seructure has been accepted as the newest and the most fashionable marketing and management means prevalent in international enterprises,known as "customer relationship management(CRM)".It makes sales change from unordered management to more scientific management,and makes managers grasp the center of business.The paper further explores the composition,function,and character of sales management system based on B/S structure. |
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| Keywords: | sales management customer relationship management(CRM) B/S structure ASP database |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
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