| 基于事项管理的企业市场与非市场行为研究 |
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| 引用本文： | 樊帅,田志龙. 基于事项管理的企业市场与非市场行为研究[J]. 经济与管理, 2007, 21(9): 69-73 |
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| 作者姓名： | 樊帅 田志龙 |
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| 作者单位： | 华中科技大学,管理学院,湖北,武汉,430074 |
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| 基金项目： | 国家自然科学基金 , 国家自然科学基金 |
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| 摘 要： | 事项管理为企业市场与非市场行为的研究提供了一种动态的过程视角。通过对企业市场与非市场行为及其整合在事项发展过程中的纵向演进研究,总结出对我国在该领域研究的启示,将事项管理理念融入企业市场与非市场行为的研究中,强调行为与环境演变联系的动态性过程研究。
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| 关 键 词： | 事项管理 事项生命周期 市场与非市场行为 |
| 文章编号： | 1003-3890（2007）09-0069-05 |
| 修稿时间： | 2007-07-04 |
Research on the Corporate Mmarket and Non-market Activities based on the Issue management |
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| FAN Shuai,TIAN Zhi-long. Research on the Corporate Mmarket and Non-market Activities based on the Issue management[J]. Economy and Management, 2007, 21(9): 69-73 |
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| Authors: | FAN Shuai TIAN Zhi-long |
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| Affiliation: | School of Management, Huazhong University of Scinee and Technology, Wuhan 430074, China |
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| Abstract: | The issue management has provided a dynamic process perspective for the research of corporate market and non-market activities. Based on the lognitudinal evolution of the corporate market and non-market activities and its integration in the process of developing issues, Summarize the enlightment to the field of China. We should lead the issue management into the research of corporation market and non-market activity, emphasize the dynamic research connected the behaviour and enviornment evolution. |
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| Keywords: | issue management issues life cycle market and non-market activities |
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