基于SWOT分析的大兴安岭林区绿色食品营销策略探讨

从大兴安岭林区绿色食品生产企业的角度,结合SWOT分析矩阵,剖析了大兴安岭林区绿色食品营销内部环境的优劣势以及外部环境所面临的机遇和挑战。并且根据其内外环境的优劣势进行组合,提出了大兴安岭林区绿色食品企业在应对内外环境优劣势时应采用的具体营销策略。

Green Foods Marketing in Daxinganling Forest Zone by SWOT

From the angle of green foods manufacturing enterprises in Daxinganling forest zone , unifying the SWOT(Strength-Weakness-Opportunity-Threat) analysis matrix, this article analyzed the inside strength and weakness and the outside opportunity and challenge which green foods marketing faces in Daxinganling forest zone. And on the basis of combining the advantage and disadvantage, this article proposed some specific marketing strategies which the Daxinganling forest zone enterprises can choose in dealing with the inside and outside competition.