Tourists' memories,sensory impressions and loyalty: In loco and post-visit study in Southwest Portugal |
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| Institution: | 1. Universidade de Trás-os-Montes e Alto Douro Vila Real, Portugal;2. INESC TEC - Instituto de Engenharia de Sistemas e Computadores - Tecnologia e Ciência Porto, Portugal;1. Recreation, Parks, and Tourism Department, Radford University, Virginia, USA;2. Department of Tourism, Marketing and Media Institute, Corvinus Business School, Corvinus University of Budapest, Hungary;3. School of Tourism, Leisure and Hospitality, Budapest Metropolitan University of Applied Sciences, Hungary;4. Institute for Sociology, Centre for Social Sciences, Hungarian Academy of Sciences, Budapest, Hungary;5. University of Tartu Pärnu College, Estonia;6. Tourism and Leisure Knowledge Center, Budapest Metropolitan University of Applied Sciences, Hungary;1. Northeast Normal University, No.2555, Jingyue Street, Changchun, China;2. Lingnan University, No.8, Castle Peak Road, Tuen Mum, Hong Kong;1. School of Management and Business, King''s College London, Franklin-Wilkins Building, 150 Stamford Street, London SE1 9NH, United Kingdom;2. Department of Communication, Business and Information Technology, Roskilde University, PO Box 260, 4000 Roskilde, Denmark |
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| Abstract: | This study aims to offer some insights on the contribution of sensory diversity as perceived by tourists to memorable destination experiences and to explore the connection between long-term memory of sensory impressions and destination loyalty. The vital role of the sensory dimension of tourist experiences is stressed by current tourism research and supported by a multidisciplinary view on the role of the five external senses in human perception, memory, and behavior. While the marketing management approach highlights the importance of considering multisensory information in the process of facilitating positive and memorable destination experiences, there is a lack of empirical research to validate the theoretical literature. A two-step exploratory study was conducted in loco and six months after tourists' visits to Southwest Portugal. The findings suggest that perceived richer sensory tourist experiences may have a significant role in the long-term memory of individuals’ experiences, encouraging favorable tourist behavior towards destinations. |
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| Keywords: | Sensory tourist experiences Long-term memory Destination loyalty Southwest Portugal |
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