Linking the dots among destination images,place attachment,and revisit intentions: A study among British and Russian tourists |
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| Affiliation: | 1. The University of Wolverhampton Business School, Arthur Storer Building, Nursery Street, Wolverhampton WV1 1AD, England, United Kingdom;2. Department of Economic Studies, University of Thessaly, 43 Korai Str. 38333 Volos, Greece;3. Department of Business Administration, University of Macedonia, 156 Egnatia Str. 54636 Thessaloniki, Greece;1. Economics and Management School of Hangzhou Normal University, Hangzhou, Zhejiang 311121, China;2. Nanjing University, China;1. Tourism Management, Faculty of Tourism, Gazi University, 06830 Gölbaşı, Ankara, Turkey;2. Tourism Management, Institute of Social Sciences, Akdeniz University, Antalya, Turkey;3. Rosen College of Hospitality Management, University of Central Florida, Orlando, FL, USA;1. Department of Management Information System, Aksaray University, Turkey;2. School of Computing and Technology, Eastern Mediterranean University, P.O Box 95, Famagusta North Cyprus via Mersin 10, Turkey;3. Northern Border University, Saudi Arabia;4. Faculty of Tourism, Eastern Mediterranean University, North Cyprus, via Mersin 10, Turkey;5. Jadara University, Jordan;1. School of Management and Business, King''s College London, Franklin-Wilkins Building, 150 Stamford Street, London SE1 9NH, United Kingdom;2. Department of Communication, Business and Information Technology, Roskilde University, PO Box 260, 4000 Roskilde, Denmark |
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| Abstract: | Limited evidence suggests that the incorporation of both image components (cognitive, affective, and conative) and holistic image is meaningful for predicting tourists' revisit intentions. Extending this line of research, the present study aims to unravel the relative influence that each component of image has directly and indirectly, via holistic image, on revisit intentions. In doing so, we incorporate two national samples (British and Russians) of diverse tourist profile and significantly different levels of visitation frequency to investigate place attachment as a moderator. Evidence from 1362 British and 1164 Russian tourists indicated that all image components have a positive indirect effect on revisit intention via holistic image, while conative has also a direct one. As expected, the image components rank differently for British and Russian tourists. The indirect effects of destination images on revisit intention, except conative, are conditional and, interestingly, most of these are stronger for tourists with low PA. |
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| Keywords: | Destination image Place attachment Revisit intention Moderated mediation UK Russia |
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