Destination fascination: Conceptualization and scale development |
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| Affiliation: | 1. Department of Marketing and Tourism Management, National Chiayi University, Chiayi City, Taiwan;2. School of Human Environmental Sciences, University of Arkansas, Fayetteville, AR 72701, United States;3. Department of Tourism and Leisure Management, Ling Tung University, Taichung City, Taiwan;4. Department of Tourism and Hospitality, Taipei City University of Science and Technology, Taiwan;1. Faculty of Business and Accountancy, University of Malaya, Kuala Lumpur, Malaysia;2. University of Georgia, Athens, GA, USA;3. University Technology Malaysia, Malaysia;1. Faculty of Economics, University of Algarve, Campus de Gambelas, 8005-139 Faro, Portugal;2. Griffith Business School, Building (G27), Room 3.12, Gold Coast Campus, Griffith University, Parklands Drive, Southport, QLD 4222, Australia;1. School of Tourism Management, Sun Yat-sen University, No. 329 Building, No. 135 Xingangxi Road, Haizhu District, Guangzhou 510275, PR China;2. School of Management, University of South Australia, GPO Box 2471, Adelaide SA 5001, Australia;1. School of Hotel and Tourism Management, The Hong Kong Polytechnic University, 17 Science Museum Rd., TST East, Kowloon, Hong Kong;2. School of Hospitality and Tourism Management, Purdue University, 900 West State St., Marriott Hall, Room 257, West Lafayette, IN 47907, USA;1. School of Hotel and Tourism Management, Faculty of Business Administration, The Chinese University of Hong Kong, Shatin, NT, Hong Kong Special Administrative Region;2. School of Hotel and Tourism Management, Hong Kong Polytechnic University, 17 Science Museum Road, TST East, Kowloon, Hong Kong Special Administrative Region;3. Revenue Management, Ecole hôtelière de Lausanne HES-SO/University of Applied Sciences Western Switzerland, Route de Cojonnex 18, 1000 Lausanne 25, Switzerland;1. Department of Leisure and Recreation Management, National Taichung University of Science and Technology, Taichung, Taiwan, ROC;2. Department of Marketing and Tourism Management, National Chiayi University, Chiayi, Taiwan, ROC |
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| Abstract: | This study developed a Destination Fascination Scale (DFS) based on the attention restoration theory. Through the multi-study method, this study performed a literature review to sort five DFS dimensions. Then, 13 in-depth interviews are conducted, resulting in 209 statements, which later be narrowed down into 30 items under six dimensions. In study two, 470 survey responses from national parks are collected. Twenty-five items in six dimensions emerged in exploratory factor analysis. In study three, 473 survey responses from national forest recreation areas are collected for testing confirmatory factor analysis, resulting the final 24-item DFS. Tests of criterion-related validity showed that the six dimensions were significantly related to destination loyalty. In study four, cross-validation analysis was performed using 240 survey responses from theme parks to test model stability and model extension of the developed six-dimensional 24-item DFS. |
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| Keywords: | Destination fascination Fascination Scale development Attention restoration theory Destination loyalty |
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