Assessing preferences of potential visitors for nature-based experiences in protected areas |
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| Affiliation: | 1. Griffith Institute for Tourism, Griffith University, Australia;2. School of Business and Tourism, Southern Cross University, Australia;1. Linnaeus University, Department of Organisation and Entrepreneurship, 391 82, Kalmar, Sweden;2. University of North Texas, Mayborn School of Journalism, 1155 Union Circle #311460, Denton, TX 76203, USA;3. University of Georgia, Warnell School of Forestry and Natural Resources, Natural Resources, Recreation and Tourism Program, Athens, GA 30602, USA;1. Department of Marketing and Tourism Management, National Chiayi University, Chiayi City, Taiwan;2. School of Human Environmental Sciences, University of Arkansas, Fayetteville, AR 72701, United States;3. Department of Tourism and Leisure Management, Ling Tung University, Taichung City, Taiwan;4. Department of Tourism and Hospitality, Taipei City University of Science and Technology, Taiwan;1. Montclair State University, USA, 1 Normal Avenue, Montclair, NJ 07043, USA;2. Montclair State University, USA, 1 Normal Avenue, Montclair, NJ 07043, USA;3. Wildlife Conservation Society, Rwanda, Box 1699, Gasabo, Kigali, Rwanda;4. Auburn University, USA, 3301 Forestry and Wildlife Building, 602 Duncan Drive, Auburn, AL 36849, USA;5. MYMA Solutions LLC, USA, 35 Larsen Lane #1, Lincoln Park, NJ 07035, USA;6. The Nature Conservancy, USA, 490 Westfield Rd., Charlottesville, VA, 22901, USA;7. Inter-American Development Bank, USA, 1300 New York Avenue N.W., Washington, D.C., 20577, USA;8. University of Kentucky, USA, 223 Thomas Poe Cooper Building, 730 Rose St, Lexington, KY 40546, USA;1. Institute of Landscape Development, Recreation and Conservation Planning Department of Spatial, Landscape and Infrastructural Sciences University of Natural Resources and Life Sciences, Peter Jordan-Straße 82, 1190, Vienna, Austria;2. Bavarian Forest National Park, Freyunger Straße 2, 94481, Grafenau, Germany |
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| Abstract: | Visitor experiences have been identified as critical for the sustainable management of tourism destinations. However, researchers have given limited attention to how to measure visitor preferences for different, newly proposed experiences, especially in nature-based tourism contexts. This paper aims to capture potential visitors' preferences for nature-based visitor experiences that would alleviate pressure on the iconic summit of Mount Warning, Australia. Findings reveal a preference for passive rather than active experiences. Consistency between the four measurement approaches used was high. Future studies should consider adopting multiple measures to underpin evidence-based management that informs the design of nature-based tourism experiences. |
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| Keywords: | Tourism Survey Measurement Visitor Park Experience Design |
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