Exploring a theme park's tourism carrying capacity: A demand-side analysis |
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| Affiliation: | 1. School of Hotel, Restaurant, and Tourism Management, University of South Carolina, Columbia, SC, 29208, USA;2. Department of Tourism and Hospitality Management, Temple University, Philadelphia, PA, 19122, USA;3. College of Territorial Resources and Tourism, Anhui Normal University, Wuhu, Anhui, 241003, China;1. Department of Health, Exercise Science, and Recreation Management, University of Mississippi, 642All-American Drive (Suite- 215 Turner Center), Oxford, MS 38677, United States;2. School of Tourism and Hospitality Management, Speakman Hall SP305, Temple University, Philadelphia, PA 19122, United States;3. Independent Researcher;1. Instituto de Estudos Costeiros, Universidade Federal do Pará, Alameda Leandro Ribeiro, s/n, Aldeia, 68600-000, Bragança, Pará, Brazil;2. Laboratori d’Enginyeria Marítima, Universitat Politècnica de Catalunya, BarcelonaTech, c/Jordi Girona 1-3, Campus Nord ed D1, 08034, Barcelona, Spain;3. Institut de Ciències del Mar (ICM/CSIC), Passeig Marítim de la Barceloneta, 37-49, E-08003, Barcelona, Spain |
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| Abstract: | To better understand a theme park's tourism carrying capacity (TCC), this paper proposes a conceptual framework that classifies the determinants of theme park TCC across three levels: fundamental determinants, mediating determinants, and direct determinants. The authors empirically tested a portion of the framework from the demand side by surveying 1356 visitors at a theme park in China. PLS path modeling, one-way ANOVA, linear regression, and multi-group moderation tests were used to analyze the impacts of attendance from a visitor perspective, day perspective, and visitor perspective at different attendance levels. Results indicate that theme park attendance either directly and/or indirectly affects visitors' experience, satisfaction, and behavioral intention. Theme park attendance also moderates the effects of visitors' experience on visitor satisfaction and behavioral intention, all of which determine a theme park's TCC. Corresponding management practices are recommended based on these results. |
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| Keywords: | Tourism carrying capacity Theme park Attendance Visitor experience Wait Visitor satisfaction Behavioral intention |
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