From leisure to tourism: How BDSM demonstrates the transition of deviant pursuits to mainstream products |
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| Institution: | 1. Strathclyde Business School, University of Strathclyde, Glasgow, United Kingdom;2. School of Social Sciences, Heriot-Watt University, Edinburgh, United Kingdom;1. Federation Business School; Federation University, Australia; PO Box 663, Ballarat, Vic., 3350, Australia;2. Institute of Applied Statistics and Computing; University of Natural Resources and Life Sciences, Vienna Peter Jordan Strasse 82, 1190 Vienna, Austria;3. UQ Business School; The University of Queensland; Brisbane QLD 4072, Australia;1. Boston University, School of Hospitality Administration, 928 Commonwealth Avenue, Boston, MA 02215, USA;2. The University of South Carolina, The College of Hospitality, Retail and Sport Management, 1010C Carolina Coliseum, Columbia, SC 29208, USA;3. La Trobe University, College of Arts, Social Science and Commerce, Kingsbury Drive, Bundoora, Melbourne, Victoria 3086, Australia;1. Center for Positive Sexuality, Burbank, CA, USA;2. Idaho State University, Pocatello, ID, USA;3. College of the Canyons, Santa Clarita, CA, USA;4. University of Texas–San Antonio, San Antonio, TX, USA |
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| Abstract: | Understanding the conditions and motivators of shifts in cultural trends is crucial for those managing and promoting the consumption of tourist activities. This paper explores the recent popular surge of interest in BDSM (Bondage, Domination, Sadism and Masochism) and develops a model that explains how ‘deviant’ activities move from the margins to the mainstream. The theoretical gap is filled by identifying the oblique exploration of Goffman's conceptualisation of ‘Backspaces’. Many tourist activities, previously perceived as deviant, have gone through this process and the model can be applied to any activity as its popularity increases, showing how tourists can see deviancy as a liminoid pursuit, something they can share with others whilst escaping their everyday selves. A three-stage methodology addresses a methodological gap: how to research occult tourist behaviour. This is of central importance to the tourism industry, as understanding when a minority, even deviant, pursuit could develop into a mainstream activity has considerable commercial importance. |
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| Keywords: | Liminoid activities Backspaces BDSM Development |
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