Understanding sustainability behaviour: The relationship between information acquisition,proactivity and performance |
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| Affiliation: | 1. Economics and Management Department, Universitat Oberta de Catalunya, Av. Tibidabo, 39, 08035, Barcelona, Spain;2. School of Hospitality and Tourism Management, Faculty of Arts and Social Sciences, University of Surrey, GU2 7XH, Guildford, United Kingdom;3. Business Management Department, Universidad de Alicante, Ap. de Correos 99, 03080, Alicante, Spain;1. Economics Department, Faculty of Tourism, University of Girona, Pl. Ferreter Mora 1, 17071 Girona, Spain;2. Business and Management Department, Faculty of Tourism, University of Girona, Pl. Ferreter Mora 1, 17071 Girona, Spain;1. Department of Economics, Accounting and Finance, University of La Laguna, 38071 La Laguna, S/C de Tenerife, Spain;2. Department of Applied Economics and Quantitative Methods University of La Laguna, 38071 La Laguna, S/C de Tenerife, Spain;1. Saray Vocational School, Namik Kemal University, Saray, Tekirdag, Turkey;2. Faculty of Economics and Administrative Sciences, Department of Business Administration, Trakya University, Edirne, Turkey;3. Faculty of Arts & Science, Department of Statistics, Yıldız Technical University, 34220, Istanbul, Turkey |
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| Abstract: | We use the concept of absorptive capacity to better understand the relationship between sustainability information acquisition, proactivity and performance. A quantitative analysis of a survey of 408 tourism enterprises in Catalonia (Spain) shows that: i) growth-oriented motivations are related to communication with industry-related sources, and to individual and informal channels, while lifestyle motivations are related to communication with other stakeholders; ii) sustainability implementation is related to communication with other stakeholders, to the use of collective and formal channels, and to the perceived usefulness of information; and iii) sustainability performance is related to the introduction of environmental and economic practices, to the use of both industry and broader sources of information, and to the perceived usefulness of information. We suggest that sustainability training and education may be more successful in achieving behaviour change when they are adapted to the absorptive capacity and learning styles of their target audiences. |
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| Keywords: | Sustainability information Absorptive capacity Sustainability motivations Sustainability practices Sustainability performance Small firms |
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