The hedonic nature of conservation volunteer travel |
| |
| Affiliation: | 1. Linnaeus University, Department of Organisation and Entrepreneurship, 391 82, Kalmar, Sweden;2. University of North Texas, Mayborn School of Journalism, 1155 Union Circle #311460, Denton, TX 76203, USA;3. University of Georgia, Warnell School of Forestry and Natural Resources, Natural Resources, Recreation and Tourism Program, Athens, GA 30602, USA;1. Department of Tourism and Leisure Management, Yuanpei University of Medical Technology, HsinChu, Taiwan, ROC;2. Department of Applied Finance, Yuanpei University of Medical Technology, HsinChu, Taiwan, ROC;1. Faculty of Hospitality and Tourism Management, Macau University of Science and Technology, Macau, SAR China;2. Faculty of International Tourism and Management, City University of Macau, Macau, SAR China;1. Reader in Tourism, Hospitality & Events, Sunderland Business School, Department of Tourism Hospitality & Events, University of Sunderland, Sir Tom Cowie Campus, St. Peter''s Way, SR6 0DD, Sunderland, UK;2. Professor in Industrial and Spatial Economics with Emphasis on Tourism, Department of Business Administration, University of the Aegean, Chios, 82 132, Greece;1. Faculty of Business and Accountancy, University of Malaya, Kuala Lumpur, Malaysia;2. University of Georgia, Athens, GA, USA;3. University Technology Malaysia, Malaysia;1. Tourism School, Central South University of Forestry and Technology, Changsha, Hunan, 410004, China;2. Business School, University of Aberdeen, Aberdeen, AB24 3FX, UK |
| |
| Abstract: | Informed by the hedonic consumption value framework, this research explores the relationships between individuals' environmental views, consumption values, and intentions to engage in conservation volunteer travel, to argue that contemporary conservation volunteer travel needs to be re-conceptualized. Such perspective on conservation volunteer travel takes into account young adults' desires for hedonic travel experiences. The study results expose that hedonic and utilitarian values of conservation volunteer travel mediate the relations between of pro-environmental views on the intent to volunteer in conservation projects. In other words, through participation in conservation volunteer travel, consumers gain both hedonic pleasure as well as a sense that their actions are needed given increasing global environmental degradation. |
| |
| Keywords: | Conservation volunteer travel Ecocentrism Ethical consumption Hedonic experience Inclusion of nature |
| 本文献已被 ScienceDirect 等数据库收录！ |
|
