Dental tourism: Examining tourist profiles,motivation and satisfaction |
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| Affiliation: | 1. Oral Health Division, Terengganu State Health Department, Tingkat 1, Wisma Persekutuan, Jalan Sultan Ismail, 20920 Kuala Terengganu, Terengganu, Malaysia;2. Department of Business Strategy and Policy, Faculty of Business and Accountancy, University of Malaya, 50603 Kuala Lumpur, Malaysia;3. Department of Operation and Management Information System Faculty of Business and Accountancy, University of Malaya, 50603 Kuala Lumpur, Malaysia;4. Department of Community Oral Health and Clinical Prevention, Faculty of Dentistry, University of Malaya, 50603 Kuala Lumpur, Malaysia;1. Faculty of Social Sciences, Norwegian School of Hotel Management, EAL H-204C, University of Stavanger, 4036 Stavanger, Norway;2. Nord University Business School, Universitetsalléen 11, NO 8026, Bodø, Norway;3. Department of Hospitality & Tourism Management, Pamplin College of Business, Virginia Tech, 295 West Campus Drive, Blacksburg, VA 24061-0429, United States;4. Department of Hospitality & Tourism Management, Isenberg School of Management, Flint Lab - 90 Campus Center Way, University of Massachusetts, Amherst, MA 01003, United States;1. Department of Tourism, University of Otago, PO Box 56, Dunedin 9054, New Zealand;2. Department of Public Health, University of Otago, PO Box 7343, Wellington South 6242, New Zealand;1. Faculty of Business and Accountancy, University Malaya, 50603, Kuala Lumpur, Malaysia;2. School of Management, Universiti Sains Malaysia, 11800, Penang, Malaysia |
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| Abstract: | Despite the overwhelming interest in medical tourism research, knowledge in dental tourism, which is its subspecialty, remains limited. This study is the first to measure tourist profiles, travel motivation and satisfaction among inbound dental tourists in Malaysia. We purposely sampled twelve selected private dental clinics in Kuala Lumpur, Selangor, Melaka and Penang; and distributed the questionnaires to their inbound dental tourists. A total of 196 inbound tourists responded to the questionnaire, mainly from Southeast Asia, Australia, New Zealand and Europe. In order of importance, the main motivation factors were dental care quality, dental care information access, and cost-savings. Tourists were extremely satisfied with dental care services received in the country. While dental care quality, dental care information access and supporting services positively influenced tourist satisfaction; cost-savings and cultural similarities had negative influences. Based on the research findings, we propose some managerial and marketing recommendations. |
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| Keywords: | Medical tourism Dental tourism Motivation Satisfaction Malaysia |
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