The determinants of Chinese visitors to Australia: A dynamic demand analysis |
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Institution: | 1. Griffith Institute for Tourism, Griffith University, 170 Kessels Road, Nathan, QLD 4111, Australia;2. Australian Centre for Health Services Innovation, School of Public Health and Social Work, Institute of Health and Biomedical Innovation, Queensland University of Technology, 60 Musk Ave, Kelvin Grove, QLD 4059, Australia;3. Faculty of Economics, University of Ljubljana, Slovenia;4. School of Marketing, Australian Business School, University of New South Wales, Australia |
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Abstract: | Although China has progressively become an important inbound tourism market for Australia, its demand elasticities have been little studied to date. This study examines the determinants of Chinese visitors to Australia using a dynamic time-series estimator. Interesting findings include a high income elasticity as a source of the continuous doubledigit growth rates in Chinese arrivals that Australia has experienced over the past two decades, together with relatively high total trip price elasticities for both short run and long run. A trend of Chinese outbound to Australia is also identified. From a policy perspective, the results confirm that keeping a low cost of visiting Australia, both ground and travel costs, is a good strategy to secure greater numbers of Chinese tourists. |
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Keywords: | Tourism demand elasticity Tourism income elasticity Tourism price elasticity Determinants of Chinese visitors to Australia |
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