The effect of destination social responsibility on tourist environmentally responsible behavior: Compared analysis of first-time and repeat tourists |
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Institution: | 1. School of Tourism Management, Sun Yat-sen University, No. 135, Xingang Xi Road, Guangzhou 510275, PR China;2. Department of Tourism, Sport & Hotel Management, Griffith University, Parklands Dr, Southport, QLD 4222, Australia |
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Abstract: | Utilizing a Stimulus-Organism-Response (S-O-R) framework, this study presents and examines an integrated model that investigates consumption emotions (positive and negative) and tourist-destination identification as mediating variables between perceived destination social responsibility and the environmentally responsible behavior of Chinese tourists (n = 539). Previous research has suggested that prior experience with a service can impact the relationships between constructs; as such, this study also investigates the potential moderating impact of visitation frequency on the proposed model. Findings indicate that consumption emotions (positive and negative) and tourist-destination identification do mediate the effect of perceived destination social responsibility and environmentally responsible behavior. Only positive emotions were found to significantly impact tourist-destination identification. A moderating effect for first-time, relative to repeat visitors, was found for some paths between the investigated constructs in the proposed model. Theoretical and managerial implications are discussed, limitations provided, and future research directions suggested. |
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Keywords: | Destination social responsibility Emotion Identification Environmentally responsible behavior |
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