SUPPLIER EVALUATION IN A DYADIC RELATIONSHIP: AN ACTION RESEARCH APPROACH

This article describes an Action Research (AR) framework applied to the supplier evaluation environment of a telecommunication company. Within this AR framework, data envelopment analysis (DEA) was used because the methodology can successfully delineate evaluation problems and then outline a desirable path. This leads management to continuously review and improve complex systems or processes. The DEA methodology coordinates the supplier evaluation inputs and reconciles what can be very diverse performance measures and even more diverse weights applied by evaluation team members. Finally, dyadic interdependence can be demonstrated by identifying the impact of changes in buyer performance attributes on each supplier's capacity to accommodate and adjust.