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AN EMPIRICAL EXAMINATION OF RELATIONSHIP MAGNITUDE
Authors:Susan L Golicic  John T Mentzer
Abstract:Based upon a review of the extant literature, it is proposed that the structure of an interorganizational relationship is composed of relationship type and the under‐researched construct of relationship magnitude. Specifically, it is hypothesized that relationship magnitude, a second order construct composed of trust, commitment, and dependence, affects relationship type, which affects the perception of value of the relationship. The results of a survey analyzed through structural equation modeling support these hypotheses.
Keywords:Interorganizational Relationship Structure  Relationship Magnitude  Relationship Value  Structural Equation Modeling
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