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The past,present, and future of consumer research |
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| Authors: | Malter Maayan S Holbrook Morris B Kahn Barbara E Parker Jeffrey R Lehmann Donald R |
| Institution: | 1.Columbia Business School, Columbia University, New York, NY, USA ;2.The Wharton School, University of Pennsylvania, Philadelphia, PA, USA ;3.Department of Marketing, University of Illinois at Chicago, Chicago, IL, USA ; |
| Abstract: | Marketing Letters - In this article, we document the evolution of research trends (concepts, methods, and aims) within the field of consumer behavior, from the time of its early development to the... |
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