|
|||||
|
|
The past,present, and future of measurement and methods in marketing analysis |
|
| Authors: | Ding Yu DeSarbo Wayne S Hanssens Dominique M Jedidi Kamel Lynch John G Lehmann Donald R |
| Institution: | 1.Graduate School of Business, Columbia University, 3022 Broadway, New York, NY, 10027, USA ;2.Smeal College of Business, Pennsylvania State University, 210 Business Building, University Park, PA, 16802, USA ;3.Anderson School of Management, University of California, Los Angeles, 110 Westwood Plaza, Los Angeles, CA, 90095, USA ;4.Leeds School of Business, University of Colorado-Boulder, 995 Regent Dr, Boulder, CO, 80309, USA ; |
| Abstract: | Marketing Letters - The field of marketing has made significant strides over the past 50 years in understanding how methodological choices affect the validity of conclusions drawn from our... |
| Keywords: | |
| 本文献已被 SpringerLink 等数据库收录！ | |