| 我国酒店业网络营销的问题及对策分析 |
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| 引用本文： | 孙晓宁,陈向军.我国酒店业网络营销的问题及对策分析[J].商品储运与养护,2010(2). |
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| 作者姓名： | 孙晓宁 陈向军 |
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| 作者单位： | 湖北经济学院信息管理学院; |
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| 摘 要： | 知识经济时代的到来和网络技术的发展给我国酒店业带来了前所未有的机遇和挑战,积极实施网络营销已经成为酒店业拓展市场的重要手段。文中分析了酒店业网络营销的模式及其特点,指出了酒店业网络营销的意义和存在的主要问题,提出了酒店业网络营销的对策建议。
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| 关 键 词： | 酒店业 网络营销 问题 对策 |
Analysis of the China's hotel industry of Network Marketing Problems and Countermeasures |
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| SUN Xiao-ning,CHEN Xiang-jun.Analysis of the China's hotel industry of Network Marketing Problems and Countermeasures[J].Storage Transportation & Preservation of Commodities,2010(2). |
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| Authors: | SUN Xiao-ning CHEN Xiang-jun |
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| Institution: | SUN Xiao-ning,CHEN Xiang-jun (School of Information Management,Hubei University of Economics,Wuhan 430205,China) |
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| Abstract: | knowledge-based economy era and the development of network technology to China's hotel industry has brought unprecedented opportunities and challenges,and actively implement the network marketing has become the hotel industry an important means to expand their markets. This paper analyzes the hotel industry of network marketing model and its characteristics,pointing out that the hotel industry,the meaning and existence of network marketing the main issue,the hotel industry of network marketing countermeasur... |
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| Keywords: | Hotels Network marketing Problems Countermeasure |
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