Marketing and the law |
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Authors: | Stephen L. Poe Christie L. Roszkowski Georgia L. Holmes |
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Affiliation: | (1) Department of Finance, Insurance, Real Estate & Law, University of North Texas, USA;(2) Department of Management and Marketing, Eastern Illinois University, USA;(3) Department of Business Law, Mankato State University, USA |
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Abstract: | Marketing decisions are particularly vulnerable to legal rulings made in both the courts and the legislatures. The effective management of those legal implications challenges the modern marketing professional. Understanding marketing’s overall legal environment, including its governing case law, regulatory statutes, and future trends is essential. This review will provide analyses of recent court cases and legislation with particular emphasis on creatively assisting the marketer’s management of the legal factor. |
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