| 重庆缙云山旅游商品的开发与营销对策 |
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| 引用本文： | 敬洪飞,杨晓霞,黄倩.重庆缙云山旅游商品的开发与营销对策[J].特区经济,2008(11):165-166. |
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| 作者姓名： | 敬洪飞 杨晓霞 黄倩 |
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| 作者单位： | 西南大学,地理科学学院,重庆,400715 |
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| 摘 要： | 本文通过对缙云山旅游商品的开发现状和游客旅游购物行为的分析,发现存在品种单一、缺乏特色、实用性不强、市场管理混乱等问题,并从开发特色旅游商品、市场营销和市场管理等方面提出缙云山旅游商品开发与营销的对策。
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| 关 键 词： | 旅游商品 开发 营销 缙云山 重庆 |
Chongqin Jiyu Mountain tourism product's development and marketing conntermeasure |
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| Jing Hong Fei,Yang Xiao Xia,Huang Qian.Chongqin Jiyu Mountain tourism product''s development and marketing conntermeasure[J].Special Zone Economy,2008(11):165-166. |
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| Authors: | Jing Hong Fei Yang Xiao Xia Huang Qian |
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| Institution: | Jing Hong Fei Yang Xiao Xia Huang Qian |
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| Abstract: | This paper analyzed the situation of touri sm commodities exploitation in Mount Jin Yun and disclosed the existing problems such as the comparatively and featureless monotonous, the rough packaging and the confuse management through field survey .At last suggestions were put forward for the exploitation of tourism commodities in Mount Jin Yun such as developing characteristic commodities, making clear the government＇s function, employing effective marketing skills and improving management, etc. |
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| Keywords: | tourism commodities exploitation marketing Mount Jin Yun Chongqing |
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