外包生产模式及其对市场结构影响的分析

本文分析了目前流行的外包(OEM)生产模式的推行条件、激励因素和其对市场结构的影响。从外包生产模式存在的基本条件入手，随后从成本节约的角度分析了外包生产模式对上下游企业的激励因素，指出外包生产模式对生产、销售环节所面临的市场风险的分离以及由此带来的成本节约，是诱导厂商选择外包生产模式的关键因素之一。进而分析了外包生产模式对市场结构的影响，提出我们应该以一种更客观公正的态度评判中国企业以专业代工厂商的身份参与国际产业竞争的意义和价值。

A Study of OEM and Its Impact on Market Structures

This paper analyses the implementary condition, motivation factors and the impact on market structures of OEM. Based on the analysis of postulate of OEM, it studies the motivation factors in both upstream and downstream firms from the cost saving angle and then point out that the separation of market risk from upstream and downstream firms and the following cost saving is the key factor for firms to choose OEM. Then it studies the impact of OEM on the market structures by taking example for Chinese mobile telephone market. Lastly, it suggests a more justified and objective attitude towards the extensive participation in OEM of Chinese firms as a professional manufacturer.