| Abstract: | This study proposes two models of addictive buying behaviour. The first model assumes that childhood experiences of parental discord influence depression and low self-esteem which, in turn, increase addictive buying behaviour in adulthood. The data were obtained from questionnaires completed by 149 subjects (college students, Chicago residents, and members of Debtors Anonymous). Testing the first model indicates that parental discord is indeed positively related to depression and addictive buying, and that depression is related negatively to self-esteem and positively to addictive buying. The second model indicates that addictive buying is positively related to depression and low self-esteem. |
