| 论快时尚品牌的环保现状与发展趋势 |
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| 引用本文： | 夏添,王小雷.论快时尚品牌的环保现状与发展趋势[J].山东纺织经济,2012(5):14-17. |
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| 作者姓名： | 夏添 王小雷 |
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| 作者单位： | 武汉纺织大学服装学院 湖北武汉 430073 |
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| 基金项目： | 2011年教育部人文社会科学研究规划基金 |
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| 摘 要： | 研究快时尚品牌环保现状,针对其特征属性进行分析,探求快时尚诉求环保现象的背后深层原因,从而引出快时尚品牌环保低碳发展的可能性思考。
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| 关 键 词： | 快时尚 漂绿现象 环保 低碳服装 |
Study on Fast Fashion's Environmental Protection and Developing Trend |
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| Xia Tian
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Wang Xiaolei.Study on Fast Fashion's Environmental Protection and Developing Trend[J].Economy of Shangdong Textile,2012(5):14-17. |
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| Authors: | Xia Tian Wang Xiaolei |
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| Institution: | (Department of Fashion,Wuhan Textile University,Wuhan 430073,China) |
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| Abstract: | Study on the situation of environmental protection of fast fashion and exploring its chef feature.Analysis the motivation behind the behaviour that fast fashion brands try to obtain eco-friendly brand image.As well as concentrate on the possibility of eco-friendly of fast fashion brand. |
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| Keywords: | fast fashion green washing environmental protection low carbon footprint clothing |
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