| 如何保持公司竞争优势的思考与对策 |
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| 引用本文： | 蒋兰芝.如何保持公司竞争优势的思考与对策[J].企业技术开发,2005,24(10):38-39,42. |
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| 作者姓名： | 蒋兰芝 |
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| 作者单位： | 南京交通职业技术学院管理工程系,江苏南京210032 |
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| 摘 要： | 目前大型零售业的竞争日趋激烈,竞争手段层出不穷,文章通过对大型零售百货业问题进行分析,指出了公司要保持竞争优势,必须从制定具体的发展战略和策略、提高核心竞争能力、提升造市集客能力、抓管理以提升便利能力等几个方面入手。
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| 关 键 词： | 零售百货 竞争优势 发展战略 对策 |
| 文章编号： | 1006-8937（2005）10-0038-02 |
| 收稿时间： | 2005-06-20 |
| 修稿时间： | 2005-06-20 |
Consideration and countermeasure to keep competition predominance of department store |
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| Jiang LanZhi.Consideration and countermeasure to keep competition predominance of department store[J].Technological Development of Enterprise,2005,24(10):38-39,42. |
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| Authors: | Jiang LanZhi |
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| Abstract: | Today, competition among large scale retailing corporation are becoming more and more vehement and competition artifice emerge in endlessly.Through analyzing the problems that existing in large scale retailing corporation,this paper puts forward that a department store should constitute idiographic developing stratagem and policy if it want to keep competition predominance.Advancing kernel competition ability, exalting attract buyer ability and provide more convenience for buyer are important to hold large scale retailing corporation's competition predominance. |
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| Keywords: | retailing competition predominance developing stratagem countermeasure |
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