| 浅谈价值工程与企业基本战略管理 |
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| 引用本文： | 徐冉. 浅谈价值工程与企业基本战略管理[J]. 价值工程, 2005, 24(9): 53-55 |
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| 作者姓名： | 徐冉 |
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| 作者单位： | 山东经济学院,济南,250014 |
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| 摘 要： | 价值工程(VE)作为一种系统化的管理技术,在企业生产和经营管理中都取得了显著的效果。并且随着时代的发展,应用范围将更加广泛。而企业的战略对企业的经营和发展都起着至关重要的作用,特别是在经济全球化的今天,把价值工程理论运用到企业的基本战略管理中,有利于企业提高效益,创造顾客价值、企业价值和社会价值。
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| 关 键 词： | 价值工程 低成本战略 差异化战略 价值 |
| 文章编号： | 1006-4311（2005）09-0053-03 |
Discuss the Value Engineer and Enterprise''''s Basic Strategic Management Simply |
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| Xu Ran. Discuss the Value Engineer and Enterprise''''s Basic Strategic Management Simply[J]. Value Engineering, 2005, 24(9): 53-55 |
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| Authors: | Xu Ran |
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| Affiliation: | Shandong University of Economics ,Jinan 250014 ,China |
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| Abstract: | As a kind of systematized administrative skill in Value Engineer (VE ),it have made quite remarkable result in enterprise's production and management ,the range of application will be more extensive with the development of times. Strategy of enterprises played an essential role to enterprise's management and development,especially in economic globalization today. So we can apply Value Engineer theory to basic strategic management of enterprise , it can help enterprises to increase the benefit, create customer's value , enterprise's value and social value. |
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| Keywords: | value project low cost strategy difference strategy value |
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