| 试论乡村旅游中的游客体验 |
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| 引用本文： | 张健华,陈秋华. 试论乡村旅游中的游客体验[J]. 商业研究, 2008, 0(1): 174-177 |
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| 作者姓名： | 张健华 陈秋华 |
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| 作者单位： | 福建农林大学,旅游学院,福建,福州,350002 |
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| 基金项目： | 福建省科技厅重点项目,项目编号:2006R20005 |
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| 摘 要： | 我国早期建设的乡村旅游地已显衰败迹象,而对游客体验的忽视是其衰败的根本原因。在这样的背景下试图对乡村旅游中的游客体验作一个初步的探讨,认为乡村旅游的本质就是体验,在借鉴大量国外模型的基础上,探讨对乡村旅游中的游客体验动机、游客体验类型及游客体验管理。
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| 关 键 词： | 乡村旅游 游客管理 体验管理 |
| 文章编号： | 1001-148X(2008)01-0174-04 |
| 修稿时间： | 2007-03-15 |
The Study on Tourist Experience in Rural Tourism |
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| ZHANG Jian-hua,CHEN Qiu-hua. The Study on Tourist Experience in Rural Tourism[J]. Commercial Research, 2008, 0(1): 174-177 |
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| Authors: | ZHANG Jian-hua CHEN Qiu-hua |
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| Abstract: | The rural tourist place that was constructed in early years have already shown the evidence of decline,neglecting the visitor experience is the basic reason.The paper tries to make and initial study on it for rural tourism and points out the essence of the rural tourism is experience.By relerring to the foreign models,it analyzes experiences motivation,experience type and experience management. |
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| Keywords: | rural tourism tourist management experience management |
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