A comparative analysis of international tourists’ satisfaction in Mongolia |
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| Authors: | Larry Yu Munhtuya Goulden |
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| Affiliation: | aDepartment of Tourism and Hospitality Management, School of Business, The George Washington University, Washington, D.C., USA |
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| Abstract: | The purpose of this study was to examine international tourism development in Mongolia in the last decade and analyze international tourists’ satisfaction of their travel experience with tourist attractions, facilities, services and prices. This study identified the demographic characteristics of international tourists from four regions: Europe, the US, Japan and other Asia/Pacific countries by surveying a sample of 530 visitors by air travel. Satisfaction level of international tourists from these four different regions were analyzed and compared to find regional similarities and differences. Recommendations were made for the Mongolian tourism authority to target efficiently its international tourism markets and improve tourism services in Mongolia. |
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| Keywords: | Tourist satisfaction Regional difference Destination management Mongolia |
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