谈企业和谐内部公共关系的构建 |
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引用本文: | 穆阿娟.谈企业和谐内部公共关系的构建[J].企业科技与发展,2010(12):82-83. |
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作者姓名: | 穆阿娟 |
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作者单位: | 西安欧亚学院工商管理学院,陕西西安710065 |
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摘 要: | 和谐的内部公共关系是现代企业发展的基石。文章论述了企业内部公共关系和企业构建和谐内部公共关系的重要意义,从我国企业内部公共关系现状出发,提出了企业构建和谐内部公共关系的途径。
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关 键 词: | 企业文化 内部公共关系 构建 |
On the Construction of Harmonious Corporate Internal Public Relations |
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Authors: | MU A-juan |
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Institution: | MU A-juan (School of Business Administration of Xi'an Eurasia University,Xi'an Shanxi 710065 ) |
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Abstract: | Harmonious internal PR is the cornerstone of the development of modern enterprises.The article illustrates the meaning of the internal PR and the construction of harmonious corporate internal PR.Starting by the status quo of the internal PR in China's enterprises,it also puts forward the ways to construction harmonious internal PR in enterprises. |
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Keywords: | corporate culture internal PR construction |
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