| 青少年流行文化心理研究与广告学教学 |
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| 引用本文： | 植静.青少年流行文化心理研究与广告学教学[J].企业科技与发展,2010(12):137-138. |
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| 作者姓名： | 植静 |
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| 作者单位： | 桂林理工大学人文社会科学学院,广西桂林541004 |
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| 摘 要： | 广告能否达到对目标消费者的说服目的,关键在于广告创作是否与消费者的文化心理相契舍。当代中国青少年是消费市场上庞大的生力军,他们是伴随着流行文化成长起来的,流行文化左右着他们心理和行为,进而影响着他们的消费观,因此广告学教学应对青少年流行文化心理进行研究。
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| 关 键 词： | 流行文化心理 青少年消费 广告学教学 |
A Study of the Popular Cultural Juvenile Mentality and the Teaching of Advertising |
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| Authors: | ZHI Jing |
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| Institution: | ZHI Jing (School of Humanities and Social Sciences of Guangxi University of Technology,Guilin Guangxi 541004 ) |
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| Abstract: | The key of whether advertisements can target the consumers is to wheter the adverting creation can match the consumers＇ mentality.The juvenile in China in contemporary society,is a huge group to drive the consuming market,who are growing with popular culture.This decides their mentality and behaviors,even has effects on their consumerism.In this case,the teaching of advertising should study on the popular cultural juvenile mentality. |
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| Keywords: | popular cultural mentality juvenile consumption the teaching of advertising |
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