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The power of bad: The negativity bias in Australian consumer sentiment announcements on stock returns
Authors:Shumi Akhtar  Avanidhar Subrahmanyam
Institution:a School of Finance, Actuarial Studies and Applied Statistics, Australian National University, Canberra, ACT, Australia
b UQ Business School, University of Queensland, Brisbane, Queensland, Australia
c The Anderson School, UCLA, Los Angeles, CA, USA
Abstract:This paper examines the equity market reaction to the monthly release of Australian consumer sentiment news. Our results indicate that consumer sentiment has valuable information content. Further, we document a version of the “negativity effect” (from the psychology literature) in which, upon announcement of bad (good) sentiment news, the equity market experiences a significant negative (no) announcement day effect. Notably, we find that the market recovers from the bad news shock relatively quickly post-announcement. The results are robust to a broad range of additional tests.
Keywords:G14
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