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Corporate Social Responsibility and Brand Advocacy in Business-to-Business Market: The Mediated Moderating Effect of Attribution |
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| Authors: | Da-Chang Pai Chi-Shiun Lai Chih-Jen Chiu Chin-Fang Yang |
| Institution: | 1. Department of Business Administration, Tunghai University, Taichung, Taiwan, ROC 2. Department of Business Administration, National Yunlin University of Science & Technology, 123, University Rd., Sec. 3, Touliu, 640, Yunlin, Taiwan, ROC 3. Department of Marketing Management, Shu-Te University, Kaohsiung, Taiwan, ROC 4. Department of Accounting Information, Da-Yeh University, Changhua, Taiwan, ROC |
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| 本文献已被 SpringerLink 等数据库收录！ | |