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Corporate Social Responsibility: Linking Bottom of the Pyramid to Market Development? |
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| Authors: | Ramendra Singh Madhupa Bakshi Prashant Mishra |
| Institution: | 1. Indian Institute of Management Calcutta, Joka, Kolkata, 700104, India 2. Marketing Communications, NSHM Group of Institutions (Affiliated to West Bengal University of Technology), B.L.Saha Road, Kolkata, 700053, India |
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