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Organizational antecedents of environmental responsiveness in industrial new product development |
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| Authors: | Devashish Pujari [Author Vitae] Ken Peattie [Author Vitae] |
| Institution: | a Michael G. DeGroote School of Business, McMaster University, 1280 Main Street, Hamilton, Ontario, Canada L8S 4M4 b ESRC Centre for Business Relationships, Accountability, Sustainability and Society (BRASS), Cardiff University, Column Drive, Cardiff CF1 3EU, UK c Liverpool Business School, Liverpool John Mores University, Mount Pleasant, Liverpool L3 5UZ, UK |
| Abstract: | The greening of new product development process has been under scrutiny by researchers, but the attention has been limited to consumer products. Based on a survey, this paper investigates the environmental responsiveness in industrial new product development in 82 industrial firms. In comparison to traditional NPD process in the extant literature, the findings revealed additional activities in the greening of industrial NPD. These activities fall under the broader scope of life cycle assessment (LCA) for environmental impact including supplier evaluation and design for environment issues. The paper also investigates the relative impact of organizational antecedents on greening of industrial NPD activities. Organizational antecedents include functional interface of environmental specialists with design and product managers, environmental product policy, and top management support. |
| Keywords: | New products Environmental responsiveness Design for environment |
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