Use of the written contract in long-lasting business relationships |
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Authors: | Tommy Roxenhall Pervez Ghauri |
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Affiliation: | a Department of Social Science, Mid Sweden University, SE-851 70 Sundsvall, Sweden b Manchester School of Management, UMIST, P.O. Box 88, Manchester M60 1QD, United Kingdom |
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Abstract: | While contracts are signed in most business dealings, they are seldom used. These contracts are drawn up for different purposes: as a communication tool, to reduce uncertainty, or simply because it is customary. This study investigates how contracts are used in long-lasting business relationships and what factors influence the use of contracts. A number of studies claim that the negotiation process and the relationships developed during that process influence the subsequent use of contracts. In many cases, parties conduct business without contracts as they develop trust-based relationships. A conceptual framework is developed, which is then used to analyze three in-depth case studies. Findings show that the contract itself, rather than the negotiation process, has the greatest influence on how the contract is used. |
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Keywords: | Trust-based relationship Transactional contract Relational contract |
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