| 基于价值链理论的商业模式设计与优化研究 |
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| 引用本文： | 王胜洲. 基于价值链理论的商业模式设计与优化研究[J]. 财经理论与实践, 2012, 33(3): 108-111. DOI: 10.3969/j.issn.1003-7217.2012.03.022 |
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| 作者姓名： | 王胜洲 |
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| 作者单位： | 中国矿业大学管理学院,徐州 江苏 221116;河北经贸大学工商管理学院,石家庄河北050061 |
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| 基金项目： | 教育部人文社会科学基金,河北省哲学社会科学基金,* |
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| 摘 要： | 基于价值链理论,在资源界面、企业价值链、客户界面基础上构建了包括资源关系模式、企业运营模式、收益实现模式的整体商业模式结构体系,构造了商业模式结构方程.通过比较常规性商业模式设计和主动适应性商业模式设计过程,提出了商业模式设计的三维空间构造.依据商业模式整体结构体系,商业模式优化的路径主要有三条:整合资源关系,改进运营过程,创新收益实现.
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| 关 键 词： | 商业模式 结构体系 设计 优化 |
Business Model Optimization Based on the Value Chain Theory |
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| WANG Sheng zhou. Business Model Optimization Based on the Value Chain Theory[J]. The Theory and Practice of Finance and Economics, 2012, 33(3): 108-111. DOI: 10.3969/j.issn.1003-7217.2012.03.022 |
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| Authors: | WANG Sheng zhou |
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| Affiliation: | WANG Sheng-zhou1,2 (1.Management School,China University of Mining and Technology,Xuzhou,Jiangsu 221116,China; 2.College of Business Administration,Hebei University of Economics and Business,Shijiazhuang,Hebei 050061,China) |
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| Abstract: | The integrated business mode including resource-resource relationships,enterprise operation mode and benefits realization has been designed considering resource interface,value chain and customer interface.Then a business model structural equation is constructed.Compared the conventional mode and the adaptive mode,the three-dimensioned design module of business mode is highlighed.There are three paths to optimize the business mode: the integration of resouce-resource relationship,the upgrade of operation,and innovation of benefits realization. |
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| Keywords: | Business model Structure system Design Optimization |
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