| 企业声誉的转换机制：合法性和认证竞赛 |
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| 引用本文： | 陈仕华,齐靠民.企业声誉的转换机制：合法性和认证竞赛[J].经济与管理,2010,24(1):31-34. |
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| 作者姓名： | 陈仕华 齐靠民 |
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| 作者单位： | 东北财经大学工商管理学院,辽宁,大连,116025 |
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| 摘 要： | 企业声誉源自企业社会绩效，然而企业社会绩效是一个客观流量，企业声誉则是一个主观存量，正是合法性机制促成了这一转换，而认证竞赛则是合法性机制在特定制度环境下的具体表现形式。
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| 关 键 词： | 企业社会绩效 企业声誉 合法性 认证竞赛 |
On the Transform Mechanism of Corporate Reputation: Legitimation and Certification Contests |
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| Chen Shihua,Qi Kaomin.On the Transform Mechanism of Corporate Reputation: Legitimation and Certification Contests[J].Economy and Management,2010,24(1):31-34. |
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| Authors: | Chen Shihua Qi Kaomin |
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| Institution: | School of Business Administration;Northeast Finance University;Dalian 116025;China |
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| Abstract: | The corporate reputation(CR) comes from corporate social performance(CSP),while CSP is an objective flow variable,and CR is a perceptual stock variable.It is the legitimation mechanism that transforms the CSP into CR,and the certification contests is the concrete embodiment of legitimation mechanism in the given institutional contexts. |
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| Keywords: | corporate social performance corporate reputation legitimation certification contests |
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