| 基于系统动力学的市场战略分析 |
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| 引用本文： | 张虹,陈昌权,张艳春. 基于系统动力学的市场战略分析[J]. 企业技术开发, 2009, 28(1) |
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| 作者姓名： | 张虹 陈昌权 张艳春 |
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| 作者单位： | 成都理工大学,信息管理学院,四川,成都,610059 |
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| 摘 要： | 文章通过研究市场竞争和企业创新这两个主要因素对市场占有量的影响,从而得到企业发展战略部署的一般规律,并运用系统动力学模型从市场导向的战略视角来研究企业持续发展的根本动因。
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| 关 键 词： | 系统动力学 市场导向战略 持续竞争力 |
An analysis of market strategy based on system dynamics |
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| ZHANG Hong,CHEN Chang-quan,ZHANG Yan-chun. An analysis of market strategy based on system dynamics[J]. Technological Development of Enterprise, 2009, 28(1) |
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| Authors: | ZHANG Hong CHEN Chang-quan ZHANG Yan-chun |
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| Affiliation: | Information Management College;Chengdu University of Technology;Chengdu;Sichuan 610059;China |
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| Abstract: | In this paper, we researched market competition and business innovation’s influence on the market share, we get the general laws about business’s strategy. And from the strategy view of market-orientation, we use system dynamics model to research the root causes of sustainable development of an enterprise. |
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| Keywords: | system dynamics market-oriented strategy sustainable development |
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